Industry Trends and Insights

Saudi Arabia is in the middle of one of the most ambitious national transformation programmes in modern history. Vision 2030 — the strategic framework launched in 2016 under Crown Prince Mohammed bin Salman — set out to diversify the Kingdom's economy away from oil dependency, build a tourism and entertainment industry from near scratch, expand the private sector, and position Saudi Arabia as a global cultural and commercial destination. Nearly a decade in, the scale of what'

Ask an Indian founder what their brand needs and the answer is almost always one of three things: a logo, a website, or a social media presence. Sometimes all three, understood as a set, delivered together, and considered done. What's missing from that list — and what's missing from the thinking behind it — is the question that determines whether any of those three things actually work: what is this brand trying to communicate, to whom, and why would they care? This is not a

Designing a consumer product is hard. Designing a medical device is hard in all the same ways and then several more. The additional layers are not bureaucratic obstacles sitting on top of the design problem — they are part of the design problem, woven into every decision from the first sketch to the first production unit. Ignoring them early doesn't simplify the process. It creates problems that are significantly more expensive to resolve later. Medical device design is where